You may make some of the important keywords within the description BOLD using the <B> html tag.
How to make phrases bold?
In order to make any word or phrase bold, you must enclose the word/phrases within the following tags:
I really love Mangoes because <B>mangoes are healthy</B>
When the content appear in browser, it will look like this:
I really love Mangoes because mangoes are healthy
Note how the words 'mangoes are healthy' appear in bold, which helps the search engines to know that this post is about the health benefits of mangoes.
- Post only important keywords and phrases bold.
- Do not make the same word BOLD more than once within a post since that may be considered as keyword spamming.
- Do not have more than 1 or 2 phrases bold within a paragraph.
- Limit the total BOLD phrases within an article to 1-3, depending on the overall length.
- Avoid making un related words bold within a post.
Consider the below example for bad optimization:
Mangoes are very healthy. I really love them and like to eat one everyday after dinner. They grow in all parts of the world, especially in Asian countries. The health benefits include easy digestion and prevention of many deceases.
Look at the words that are in bold:
eat one everyday after dinner
The above words are not related to "mangoes" and so are not supposed to be bold in this text. If the post is above "health", then the words "very healthy" and "easy digestion" could have been made bold. But this text is about mangoes and so only "mango" related words should be bold.
This is how I can rewrite it to better optimize for the keyword "mangoes are very healthy":
Mangoes are very healthy. I really love them and like to eat one everyday after dinner. They grow in all parts of the world, especially in Asian countries. The health benefits of Mangoes include easy digestion and prevention of many deceases.
In the rewritten text, I have made the mango related words bold (added the word 'Mango' few times to make it more optimized. According to the new SEO rules from Google, any attempt to repeat the keywords to improve ranking will be considered as KEYWORD SPAMMING. So, we should not repeat the keywords several times, unless it can add value.
It is important to keep a balance on the usage of keywords. If you use it too low, then search engines will not be able to figure out what is the article all about. If you use it too many times, then your article may be considered as spammy.
By properly using keywords in title, some of the headings and in the description and also by highlighting one or two of the occurrences of keywords as BOLD within the body of the article, we can help search engines determine what is the primary topic of the article.